I have a high-ticket consulting firm, Salisi Human Capital, that had an established client base and a very high quality offering. I was making money, my staff were happy and things were going well.
But then, in March 2020 the pandemic hit and everything changed. You see, my firm, Salisi, is a staffing and headhunting firm and, when the economy slows, hiring is the first thing to stop and the last thing to start up again. My clients all stopped hiring and within a few days, the entire pipeline of our business disappeared.
Luckily, we’d had a good 2019, so we weren’t quite facing desperate times, but we needed to find a new way to find and engage with our clients. Now, this wasn’t my first economic downturn – I’d been around during the dot-com bust and the global financial crisis - so I knew that the most important thing for us was to remain relevant to our client base… but how could we do this when nobody wanted to talk about hiring?
And to make matters even harder, we charge people upfront for our consulting services where most other ‘recruiters’ in the market work on a ‘no win, no fee’ basis – so we were having to compete with companies who were literally giving the service away for free! So – how was I to keep my company relevant, and even have a business when the pandemic lifted?
So I put myself through social media school, learning from people like Russel Brunson, Alex Hormozi and Chris Voss. I made some great connections from the groups and masterminds I attended and many of them invited me to come onto their podcasts. With little idea about what a podcast was – or what was expected – I plunged headlong into this whole new world, and before long I thought 'this seems simple enough' and launched my own podcast.
Which was a disaster.
It was terrible.
Thankfully none of those episodes made it to air but I started to understand what had gone wrong and – more importantly – what I hadn’t learned and hadn’t planned.
I spent the next few months learning from masters of podcasting and completely revamped my concept and carefully planned the strategy for my second attempt and, in December 2020, the very first episode of The Conference Room podcast went live.
Twenty people listened.
The second episode went live a week later.
Thirty six people listened.
The figures weren't great, but with every episode more and more people were listening, because I was following a very specific audience growth methodology. And it was working.
Within six months we were in the top 10% of all podcasts globally.
Three months later we were in the top 2%
Within a year of launching we were in the top 1%
And within eight months of that we broke into the top 0.5%.
But here’s where it gets very interesting.
Using a technique I adapted and honed over the first few months since the launch, we started to see what we were really looking for from the podcast: it started attracting new clients into my consulting business.
And these were very high quality clients. The type of clients I really wanted.
They weren’t haggling on price.
They weren’t messing me about.
They weren’t missing discovery calls.
They paid my fees on time.
And remember – we charge upfront for a service our competitors give away for free!
Over the course of 2022, we have seen a six figure increase on our bottom line coming exclusively from the podcast.
And starting on Monday 2nd January, for one hour a day for five days, I’m going to share with you exactly how I did it.
No fluff.
No sob stories.
No 'secret sauce' upsells.
Just a step by step breakdown of everything I did – and still do – to drive very high quality leads into my consulting business by harnessing the power of podcasting.
It is going to take five days – we’ll go live for one hour a day and then you’ll have homework – because I’m going to go deep into every step of the process we took so you can implement it yourself.
Here’s what we are going to cover:
